Securely Group Targets ASX Listing and Nasdaq Potential, Open to 10%-15% Stake Sale

Original article appeared in MergerMarket 8th August 2024, written by Louise Weihart and Sam McKeith in Sydney - www.meregermarket.com

Securely Group could consider minority stake sale; prefers listing on ASX -founder 

08 Aug 2024

Securely Group, an Australian patented fintech and paytech solutions provider, could consider a 10%-15% stake sale despite trade buyer interest, as its preference is to pursue a listing on the ASX, said founder and director Rob Neely. 


The Queensland-based company has had buyer interest from a large global payment provider, with which it is still in discussions, Neely told Mergermarket on the sidelines of last week's Wholesale investor event in Sydney. 

Neely said that "while a trade sale is not out of the question", the company's preference is to build more value first and expects to eventually list with a market cap of around AUD 6Orn (USD 39m). 


Therefore, it is more likely to consider a 1096-15% stake sale to any interested parties as it continues to evaluate listing options, he said. 

These include a reverse takeover (RTO) to backdoor list on the ASX via a listed shell or buying a Buy Now Pay Later (BNPL) business that has gone into liquidation and then listing that, Neely said. 


It prefers a backdoor listing, especially if the listed shell is a BNPL, as it would be able to carry and use the accumulated losses for potential tax credits, Neely said. A backdoor listing would also provide the company with quick access to capital, enhance its market visibility, increase valuation and liquidity, and attract institutional investors, he added. 


The company would ultimately like to "flip into the NASDAQ" as it builds out new biometric additions to its apps, Neely added, noting that its technology on the NASDAQ would be valued at roughly four times that on the ASX. 


Securely is majority-owned by the Neely family office with around 88%, while five other external shareholders own the rest, Neely said. 

Meanwhile, the company is currently raising AUD 2m on a pre-money valuation of AUD 20m to launch three global bank-grade payment apps in Australia this December, Neely said. 


These are Pay.Ewe.com for consumer online payments, Cough-up.com for tradespeople, and Find-a-Husband.com to verify online profiles on dating apps by linking them to existing bank accounts, he said. 


Its payment apps aim to provide secure payment portals with enhanced security and incorporate Social Media Identity Securitization (SMIS) to solve the global USD I trillion scam problem, Neely noted. 


Securely has a partnership with Australian Payments Plus and is currently in due diligence discussions with global payment services providers like Mastercard and Visa for licensing deals, Neely said. The company is also talking to several other strategic parties, including a party in India that it plans to meet in the next few weeks, about potential partnership or licensing deals, he added. 


Securely is the only Australian company that has been nominated for a Pay 360 Award, which will be announced in London in October, Neely noted. 


by Louise Weihart and Sam McKeith in Sydney 

www.meregermarket.com

A person is holding a piece of paper that looks like a unicorn.
By Rob Neely May 5, 2025
Securely announces $6m(USD) Series A begins mid May. Five years ago, our founder set out to solve a real-world problem: Scams. He wasn’t a fintech expert — but he knew the problem was real. So, he built a team. People who could help him turn the idea in his head into something that could move markets. A couple of years in, we had an MVP live and we caught the attention of bankers in Australia. That was a sliding doors moment. What started as us becoming a launch customer for a new bank product ended up being a turning point — it gave Rob deep, first-hand access into how bank payment rails really work behind the scenes and that’s where he had a eureka moment. A moment Elon Musk has talked about, but still hasn't achieved — connecting social media profiles to bank accounts. Why does it matter? Because 8 out of 10 scams today start on social media. Because scams are now a $1 trillion dollar problem every year. And here’s what he realised: Everyone was looking at it from the wrong end. Instead of asking Facebook to clean up fake profiles — banks could step up. Banks could offer their customers verified digital identities tied directly to their accounts. We searched the globe. No one was offering it. No one had even patented it. So we did! Our patent was lodged in 2023 — published in April 2025 — and it’s on track to be fully granted within six months. And the market size? Seventeen billion transactions a year happening on peer-to-peer marketplaces — and virtually no formal payment rail in sight. For banks, it's a game-changer: It protects up to $3.5 trillion dollars in deposits from bleeding into third-party apps. It makes customers safer. It strengthens trust. And — who would’ve thought — it might even be a service they can charge for. In the last 6 months, we’ve won fintech and payment awards in New York and Berlin. We’re now being talked about as Australia’s next tech unicorn — and maybe even the next PayPal. But to get there, we don’t just need cheques. We need doors opened. We need strategic partners. We need smart capital. We've already started global conversations with banks in US, Latam, India and the EU — and we’ve only been commercialising for six months. And we’re not a one-trick pony either. We hold three patents, with a fourth on the way. We’re now raising our first external round — a Series A. If you can help this little Aussie scale-up go global — We'd love to talk.
By Rob Neely April 19, 2025
Noosa based Securely Group takes MPE 2025 by storm – named Best Startup Innovation in Berlin Germany!
A logo for the us fin tech awards that says innovator of the year winner
By Rob Neely March 3, 2025
This is a subtitle for your new post
By Rob Neely February 28, 2025
Exciting News!