secgroup-1

Securely Announces $6m(USD) Series A - Begins Mid May.

Mon, 05 May 2025 03:20:28 GMT

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Best Startup Innovation in Berlin

Sat, 19 Apr 2025 20:41:27 GMT

Noosa based Securely Group takes MPE 2025 by storm – named Best Startup Innovation in Berlin Germany!

Last week in Berlin, Securely Group shocked the fintech world in front of 1500 payment executives and bankers, winning Best Startup Innovation at the MPE 2025 Awards! Out of hundreds of nominations from across Europe and beyond, Securely was one of only 12 global fintech startups invited to attend. The competition was fierce, but in the end, an Australian-born technology disruptor from Noosa Heads, QLD, took the crown—beating the world’s best.

Hailed on stage as “the next PayPal”, Securely’s momentum is undeniable. Many at the awards openly predicted it will be the next global payments unicorn, and behind the scenes, the buzz was even louder—negotiations have already begun with global payment powerhouses eager to partner with Securely’s game-changing orchestration.

Securely is an all-Noosa-built company, founded in 2020 by local businessman Rob Neely. Over four years, the team has quietly engineered one of the world’s most advanced banking payment rails—now protected by three patents in digital identity.

The innovation that secured this latest award addresses 17 billion global transactions that currently lack a viable payment solution. 1.4bn new ads appear on Facebook Marketplace each month and Securely has developed a payment rail to stop the millions of scams that occur.

Rob Neely said "We’re absolutely thrilled that an Aussie startup from Noosa Heads can come to Europe, stand toe-to-toe with the biggest players in global payments, and take home the top prize. Winning Best Startup Innovation at MPE 2025 proves that world-class fintech can come from anywhere—and Securely is just getting started. This is a win not just for us, but for Australian innovation on the global stage."

Securely is now in 35 active licensing discussions across the USA, EU, Africa, Asia, New Zealand, and India—where the company is engaging directly with the Reserve Bank of India.

And it doesn’t stop there. A Nasdaq listing is already on the cards for early 2026. Securely isn’t just making waves—it’s rewriting the future of payments from the beaches of Noosa to the boardrooms of the world

Securely Group wins US Fintech Award

Mon, 03 Mar 2025 23:28:07 GMT

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Finalist at the prestigious MPE Awards in Berlin

Fri, 28 Feb 2025 01:38:51 GMT

Exciting News!

A huge congratulations to our hardworking team! Our international patent-pending payment rail has once again been recognized—this time in Europe.

We’re proud to be named a Finalist at the prestigious MPE Awards in Berlin next month!

This recognition is a testament to the innovation, dedication, and impact of our work in redefining secure payments on a global scale. More to come—stay tuned!

Excited to be Finalists at the ARN Innovation Awards 2024

Thu, 10 Oct 2024 23:14:52 GMT

Entrepreneur of the Year

We are pleased to announce that our founder Rob Neely is a finalist as Entrepreneur of the Year in the prestigious ARN Innovation Awards in Sydney next month. Well done Rob!

We are thrilled to announce that founder, Rob Neely, has been nominated as finalists in the Entrepreneur of the Year category at the ARN Innovation Awards 2024! This is an incredible honor for our company and a recognition of the hard work, vision, and perseverance that have driven us to where we are today.

Why This Recognition Matters

The ARN Innovation Awards shine a spotlight on leaders in Australia’s IT and technology industry who are breaking new ground and redefining what it means to innovate. Being nominated for Entrepreneur of the Year reflects our commitment to forward-thinking solutions, disruptive innovation, and entrepreneurship. It’s a testament to our drive to bring new ideas to life and solve modern challenges in creative and impactful ways.

The Entrepreneurial Journey

Entrepreneurship is about embracing challenges, pushing boundaries, and creating opportunities where others see obstacles. Over the past year, we have made tremendous strides in developing and launching products that are not only innovative but also transformative for our clients. We believe that true entrepreneurship is about leveraging technology to drive sustainable growth, and we’re proud that our efforts have been recognized on such a prestigious platform.

A Team Effort

While the nomination may fall under the Entrepreneur of the Year category, this recognition is truly a reflection of the collective efforts of our talented team. Their dedication, creativity, and passion are what fuel our ability to innovate. Every milestone we’ve reached is a product of our collaborative spirit and unwavering commitment to excellence.

Looking Ahead

As we approach the awards ceremony, we are incredibly grateful to be part of such an esteemed group of finalists. Win or lose, this nomination encourages us to continue pushing the limits of what’s possible in our industry. We look forward to the opportunity to celebrate with other innovators and entrepreneurs who share our vision for the future.

Thank you to ARN for this honor, and to our amazing team and clients for your ongoing support. We’re excited for what the future holds and look forward to continuing this entrepreneurial journey with you.

Stay tuned for updates as we approach the big event!

Securely Group Targets ASX Listing and Nasdaq Potential, Open to 10%-15% Stake Sale

Fri, 09 Aug 2024 02:04:18 GMT

Securely Group could consider minority stake sale; prefers listing on ASX -founder

08 Aug 2024

Securely Group, an Australian patented fintech and paytech solutions provider, could consider a 10%-15% stake sale despite trade buyer interest, as its preference is to pursue a listing on the ASX, said founder and director Rob Neely.

The Queensland-based company has had buyer interest from a large global payment provider, with which it is still in discussions, Neely told Mergermarket on the sidelines of last week's Wholesale investor event in Sydney.

Neely said that "while a trade sale is not out of the question", the company's preference is to build more value first and expects to eventually list with a market cap of around AUD 6Orn (USD 39m).

Therefore, it is more likely to consider a 1096-15% stake sale to any interested parties as it continues to evaluate listing options, he said.

These include a reverse takeover (RTO) to backdoor list on the ASX via a listed shell or buying a Buy Now Pay Later (BNPL) business that has gone into liquidation and then listing that, Neely said.

It prefers a backdoor listing, especially if the listed shell is a BNPL, as it would be able to carry and use the accumulated losses for potential tax credits, Neely said. A backdoor listing would also provide the company with quick access to capital, enhance its market visibility, increase valuation and liquidity, and attract institutional investors, he added.

The company would ultimately like to "flip into the NASDAQ" as it builds out new biometric additions to its apps, Neely added, noting that its technology on the NASDAQ would be valued at roughly four times that on the ASX.

Securely is majority-owned by the Neely family office with around 88%, while five other external shareholders own the rest, Neely said.

Meanwhile, the company is currently raising AUD 2m on a pre-money valuation of AUD 20m to launch three global bank-grade payment apps in Australia this December, Neely said.

These are Pay.Ewe.com for consumer online payments, Cough-up.com for tradespeople, and Find-a-Husband.com to verify online profiles on dating apps by linking them to existing bank accounts, he said.

Its payment apps aim to provide secure payment portals with enhanced security and incorporate Social Media Identity Securitization (SMIS) to solve the global USD I trillion scam problem, Neely noted.

Securely has a partnership with Australian Payments Plus and is currently in due diligence discussions with global payment services providers like Mastercard and Visa for licensing deals, Neely said. The company is also talking to several other strategic parties, including a party in India that it plans to meet in the next few weeks, about potential partnership or licensing deals, he added.

Securely is the only Australian company that has been nominated for a Pay 360 Award, which will be announced in London in October, Neely noted.

by Louise Weihart and Sam McKeith in Sydney

www.meregermarket.com

Sound and Securely - Courier Mail

Mon, 05 Aug 2024 07:05:10 GMT

In a feature titled "Sound and Securely" in the August 1, 2024, business pages of the Courier Mail, Sunshine Coast-based fintech firm Securely Group announced its first-ever outside capital raise of $2 million at the prestigious Venture & Capital Conference in Sydney.

The article highlighted that the proceeds from this capital raise will be pivotal in launching three new apps later this year, aimed at providing enhanced security and seamless financial transactions for users. Valued at a pre-money valuation of $21 million, Securely Group is currently in discussions with leading global payment service providers, including Mastercard and Visa.

Securely Group president Rob Neely described the capital raise as a pivotal moment for the homegrown firm. Additionally, Securely Group has been invited by Austrade to join a delegation of leading Australian fintech companies to India in late August, signalling its expanding global footprint and ongoing innovation in the fintech sector.

Securely Group has been invited to attend Sunshine Coasts premier three-day business festival Wednesday 31st July and Thursday 1st August TAFE Mooloolaba Campus.

Tue, 23 Jul 2024 00:05:47 GMT

Securely Group has been invited to attend Sunshine Coasts premier three-day business festival Wednesday 31st July and Thursday 1st August TAFE Mooloolaba Campus.

Forward Fest is a dynamic business festival held on the Sunshine Coast, uniting entrepreneurs, small business owners, investors, researchers, policymakers, government officials, intrapreneurs, and students from local, national, and international spheres, fostering invaluable networking opportunities and knowledge exchange.

For more information about Securely Group and its innovative solutions, please visit Securely Group's website .

About Securely Group:

Securely Group is a pioneering fintech company dedicated to enhancing online security and financial transactions. With its patented Social Media Identity Securitization (SMIS) technology, Securely is at the forefront of creating innovative solutions for digital identity verification and secure payments. The company is headquartered in Noosa Heads, Australia, and has been recognized globally for its cutting-edge technology and industry leadership.

Securely Group to Launch $2M Capital Raise at Venture & Capital Conference in Sydney

Mon, 22 Jul 2024 23:44:55 GMT

Sydney, Australia – Securely Group is set to announce its first-ever outside capital raise of $2 million at the prestigious Venture & Capital Conference on Monday, July 29, at the Four Seasons Hotel in Sydney. This exciting event will see over 500 venture capitalists, angel investors, family offices, and fund managers in attendance, marking a significant milestone in Securely's journey.

Securely Group, valued at a pre-money valuation of $21 million, has been diligently building its innovative apps and pioneering Social Media Identity Securitization (SMIS) IP over the past five years. The company has established robust partnerships with Australian Payments Plus (AP+) and is currently in due diligence discussions with leading global payment service providers, including Mastercard and Visa.

Recently, Securely Group has garnered international recognition, being the only Australian company nominated for the prestigious Pay 360 Awards. This nomination places Securely among the global elite in payment technology, with the awards ceremony set to be held at the Grosvenor House Hotel on Park Lane, London, on October 2.

The proceeds from the $2 million capital raise will be instrumental in launching Securely's three groundbreaking apps in Australia this December. These apps are poised to revolutionize the fintech landscape, providing enhanced security and seamless financial transactions for users.

In addition to its capital raise, Securely Group has been invited by Austrade to join a delegation of leading Australian fintech companies to India in late August. This invitation underscores Securely's potential to make a significant impact on the global fintech stage.

Rob Neely, President of Securely Group, expressed his excitement about the upcoming capital raise and the company's future prospects: "This capital raise marks a pivotal moment for Securely Group. With our innovative technology, strong partnerships, and international recognition, we are well-positioned to lead the way in secure, efficient, and reliable payment solutions. We are thrilled to share our vision with the esteemed attendees at the Venture & Capital Conference and look forward to the opportunities ahead."

For more information about Securely Group and its innovative solutions, please visit Securely Group's website .

About Securely Group:

Securely Group Invited to Join Austrade India Fintech Trade Mission 2024

Tue, 16 Jul 2024 23:58:29 GMT

Noosa Heads, Australia – 17/07/2024 – Securely Group is excited to announce its invitation to participate in the prestigious Fintech and Cyber Security Mission 2024 to India , organized by the Australian Government. This mission, running from August 26th to 30th, is centred around the Global Fintech Fest (GFF) 2024, one of the largest fintech conferences globally.

The Global Fintech Fest, scheduled from August 28th to 30th, is organized annually by the Payments Council of India (PCI), the National Payments Corporation of India (NPCI), and the Fintech Convergence Council (FCC). It is recognized as the premier fintech event of the year, attracting industry leaders and innovators from around the world.

Rob Neely, Founder of Securely Group, expressed his enthusiasm about the invitation: “Being invited to join the Austrade India Fintech Trade Mission 2024 is a significant opportunity for Securely Group. This mission will allow us to engage with key stakeholders in the Indian fintech and cyber security sectors, build valuable partnerships, and gain insights into the Indian market. We are eager to showcase our innovative solutions and contribute to the global fintech landscape.”

The Fintech and Cyber Security Mission 2024 offers numerous benefits for participating companies, including:

- A curated program of events to build understanding and connections in the Indian market.

- Use of the Australian pavilion as a home base during the fest for networking with potential partners and customers.

- Participation in an Australian country session/roundtable to showcase sector capabilities.

- Speaking opportunities for selected companies to highlight their fintech and cyber security innovations.

- B2B matchmaking with potential customers and partners.

- Insights into Indian regulations and policies in fintech and cyber security.

Securely Group looks forward to leveraging this opportunity to expand its presence in the Indian market and further its mission of providing secure and reliable financial solutions.

For more information about the Global Fintech Fest and the Fintech and Cyber Security Mission 2024, please visit the [Global Fintech Fest website]( https://globalfintechfest.com/ ).

**About Securely Group**

Securely Group is a pioneering fintech company dedicated to enhancing online security and financial transactions. With a range of innovative apps and patented technology, Securely Group is at the forefront of creating secure, efficient, and user-friendly solutions for digital identity verification and financial transactions. For more information, visit [ Securely Group’s website ].

For further inquiries, interviews, or additional information, please contact Securely Group's media relations team

Cough-up Named Finalist for Startup Daily Best in Tech Awards.

Tue, 16 Jul 2024 00:13:04 GMT

Noosa Heads, Australia – 16/7/2024 – Securely Group is thrilled to announce that Cough-up, its innovative app designed to protect tradies and ensure timely payments, has been named a finalist for the prestigious Startup Daily Best in Tech Awards. This recognition highlights the groundbreaking work and dedication of the Securely team in developing technology that addresses real-world problems.

Cough-up was built and trialed in Noosa Heads on the Sunshine Coast, an area where tourism is the dominant part of the economy, making diversification critical. The app has proven to be a lifeline for tradies in regional Queensland, particularly as hundreds of builders faced financial difficulties in the past year.

Rob Neely, President of Securely Group, expressed his pride and excitement about the nomination: “Being named a finalist for the Startup Daily Best in Tech Awards is a tremendous honor for Cough-up and the entire Securely team. Our mission has always been to provide secure and reliable financial solutions, and this recognition validates our efforts. Cough-up has already made a significant impact in the lives of many tradies, ensuring they get paid on time and protecting their livelihoods.”

Cough-up's nomination for this award underscores Securely Group's commitment to leveraging cutting-edge technology to create solutions that have a positive impact on communities. The app’s success on the Sunshine Coast and beyond showcases its potential for broader application across Australia and internationally.

The Startup Daily Best in Tech Awards celebrates innovation and excellence in the tech industry, recognizing companies that have made significant contributions to the field. As a finalist, Cough-up joins a distinguished group of tech innovators who are shaping the future.

For more information about the awards, please visit the Startup Daily Best in Tech Awards

**About Securely Group**

For further inquiries, interviews, or additional information, please contact Securely Group's media relations team.

Securely Group Named Finalist for Pay360 Awards 2024 in Best Open Banking/A2A Initiative Category

Mon, 15 Jul 2024 01:27:34 GMT

Securely's commitment to pioneering innovation

Securely Group is delighted to announce its selection as a finalist for the Best Open Banking/A2A Initiative at the esteemed Pay360 Awards 2024. This nomination underscores Securely's commitment to pioneering innovations in the financial technology sector and its dedication to creating secure and efficient payment solutions.

Recognizing Our Achievements

The Pay360 Awards, organized by The Payments Association, celebrate excellence and innovation across the payments industry. Securely's recognition in the Best Open Banking/A2A Initiative category highlights our groundbreaking contributions to enhancing online security and financial transactions through our patented Social Media Identity Securitization (SMIS) technology.

Our SMIS Technology

Securely's SMIS technology represents a significant leap forward in the realm of digital identity verification and payment security. By integrating SMIS, we ensure that all users are fully authenticated back to their bank accounts, providing a robust layer of security that drastically reduces fraud and enhances trust in online transactions. This technology is particularly impactful in environments like Facebook Marketplace, where the prevalence of scams is a major concern.

Founders Statement

Rob Neely, Founder of Securely Group, expressed his excitement about the nomination, stating: "Being recognized as a finalist for the Pay360 Awards is a testament to our team's hard work and innovation. Our SMIS technology is setting new standards for security in the payments industry, and this nomination validates our efforts to make online transactions safer for everyone."

Looking Ahead

Securely Group continues to push the boundaries of payment technology, with upcoming plans to file a PCT application to cover up to 150 countries, further expanding the reach and impact of our SMIS technology. We are also preparing for the launch of three new apps in December 2024, featuring full Australian bank connectivity through ConnectID.

We are thrilled to attend the awards ceremony at Grosvenor House on Park Lane London on October 2, 2024, and extend our best wishes to all the finalists in our category.

The magic of Biometric Tokens.

Thu, 30 May 2024 19:49:23 GMT

Imagine it’s like having a magical key that only works for you because it recognizes something special about you, and it keeps your stuff safe.

biometrics /ˌbʌɪə(ʊ)ˈmɛtrɪks/ noun

the automated recognition of individuals by means of unique physical characteristics, typically for the purposes of security.
the application of statistical analysis to biological data.

A biometric token is like a special key that uses something unique about your body to unlock things, like your phone or bank account.

Instead of a regular key or a password, it might use your fingerprint, your face, your dna or something else that’s unique to you.

So, when you use your fingerprint to unlock your phone, that’s a biometric token in action – your “magical key” confirming it’s really you.

Recently advances in AI and cryptographic techniques have paved the way for more secure handling of biometric information through the use of biometric tokens.

Here’s how AI can use these tokens to ensure that sensitive biometric data is not stored centrally:

Biometric Tokenization : When a user registers their biometric data (e.g., fingerprint, face scan) with a system, AI can create a unique biometric token based on that data. This token is essentially a mathematical representation of the biometric information.

Secure Encryption : AI utilizes strong encryption algorithms to transform the biometric token into a cryptographic token. This cryptographic token is a randomized string of characters that can’t be reversed or linked back to the original biometric data without the encryption key.

Decentralized Storage : Instead of storing the raw biometric data centrally on a server, the cryptographic tokens can be distributed across a decentralized network or stored locally on the user’s device. This decentralization minimizes the risk of a single breach compromising all biometric data.

Authentication Process : When a user wants to authenticate themselves, AI compares their current biometric data (e.g., a fingerprint scan) with the stored cryptographic token on their device. This comparison is done locally and doesn’t involve sending the biometric data over the network.

Privacy Protection : Since the actual biometric data is never transmitted or stored centrally, users have greater control over their biometric information. This protects their privacy and reduces the risk of identity theft in case of a breach.

Two-Factor Authentication (2FA) : AI can combine the use of biometric tokens with other authentication factors, such as a PIN or a password, to create a robust 2FA system. This adds an extra layer of security.

Revocable Tokens : In case of compromised or compromised biometric data, the cryptographic tokens can be revoked or reissued without needing to change the user’s biometric information, further enhancing security.

Machine Learning for Continuous Monitoring : AI can continuously monitor the usage of biometric tokens, looking for anomalies or suspicious activities. This helps in detecting and preventing fraudulent access attempts.

“By converting biometric information into cryptographic tokens and decentralizing storage, AI significantly improves the security and privacy of biometric authentication systems.” Rob Neely.

It ensures that even if a breach occurs, attackers cannot access the original biometric data, providing a higher level of protection for users’ sensitive information.

Biometric tokens are being increasingly utilized in the banking industry to enhance security, streamline processes, and improve the overall customer experience.

Here are some ways in which biometric tokens are used in banking:

Biometric Payments : Biometric tokens can be used for in-store payments. Customers link their biometric data to their bank accounts, and then they can make payments by scanning their fingerprint or using facial recognition at compatible point-of-sale terminals.

Account Recovery : Biometric authentication can be used to securely recover a locked or forgotten account. Customers can verify their identity through biometrics instead of going through lengthy identity verification processes.

Biometric Authentication: Banks are implementing biometric authentication methods like fingerprint recognition, facial recognition, or iris scanning to allow customers to access their accounts securely. Instead of traditional passwords, customers can use their biometric data to log in.

Mobile Banking Apps: Many banking apps on smartphones now support biometric authentication. Users can access their accounts or authorize transactions using fingerprint or facial recognition, making mobile banking more convenient and secure.

ATM Access: Some banks have integrated biometric authentication into their ATMs. Customers can use their fingerprints or palm prints to withdraw cash or perform other transactions, reducing the risk of card skimming or PIN theft.

Voice Biometrics : Voice recognition technology is used for verifying a customer’s identity over the phone. The unique characteristics of a person’s voice can be used as a biometric token for customer service interactions.

Digital KYC : Biometric tokens are used in the Know Your Customer (KYC) process. Customers can verify their identity during the account opening process by providing biometric data, enhancing the accuracy and security of KYC procedures.

Fraud Detection : Biometric tokens can be used to detect fraudulent activities. AI algorithms can continuously monitor biometric data to detect unusual patterns or multiple authentication attempts, signaling potential fraud.

Multi-Factor Authentication (MFA) : Biometric tokens can be integrated into multi-factor authentication systems, where they serve as one of the authentication factors alongside something the user knows (e.g., a PIN) and something the user has (e.g., a smartphone).

Enhanced Security : Biometric tokens offer a high level of security because they are unique to each individual, difficult to forge, and not easily shared or stolen.

So overall, biometric tokens in banking offer a more secure and convenient way for customers to access their accounts, make transactions, and protect their financial information.

They play a crucial role in combating fraud and improving the overall banking experience.

Fashion Scams and EOFY Sales

Thu, 30 May 2024 19:28:07 GMT

End of financial year sales are all around us at the moment, and according to the Australian Retailers Association this year Aussies will spend a whopping $9.3billion on mid year sales. For scammers, the thirst for shoppers to grab a bargain means that there are thousands of unsuspecting new victims on the horizon.

Scams are everywhere – the PayID scam, the Netflix Scam and the Quickfire scam are just some of the ones doing the rounds. Online shopping scams are often a little different. It involves criminals creating a mimic of ‘ghost’ shopping sites to rip off unsuspecting shoppers. Some are incredibly sophisticated and will use social media ads, or have really strong SEO, so customers are targeted based on what they are interested in.

Australians have had more than $2.5 million stolen from them in these types of scams and that is just in the first four months of this year. We also know that Australians often don’t report scams to authorities when it takes place -in fact recent research from SellSecurely.com found that two thirds (66%) of Australians who have been scammed didn’t report it.

What we also know is that when it comes to these types of scams individuals tend to lose less than $1000, with the low price of the products on offer helping scammers to lure in victims, and Millennials (aged 25-45) are the most likely to fall victim to this type of scam.

There are some tips of how to avoid scams this sale season (while still being about to grab a bargain), here are my top tips:

Ask questions, shop around and compare offers before you buy. Any legitimate seller will allow you to ask questions about the item ahead of making a purchase, so if you are suspicious make sure you ask some questions. Ask for additional information, more photos and try and understand why this item is priced below others. A quick conversation with the seller is usually a great way to uncover a possible issue.
Research customer reviews: By taking some time to read customer reviews on the site, or doing a simple Google search to review feedback from others, you will be able to understand if the site is legitimate or not. The internet is a powerful place so if the seller is dodgy there will usually be someone who has reported it in the past.
Be aware of the full cost of the item including extra charges, taxes or additional shipping and handling fees when purchasing online. There are many ways that sellers will make extra money, so be sure to read the terms and conditions carefully to understand hidden fees and charges.
Use a trustworthy third-party payment service such as SellSecurely.com if purchasing online, particularly when buying and selling privately. SellSecurely engages Escrow – which means both the buyer and seller are protected. Money is transferred fast, and with both parties approving the payment – there is no room for scams to take place. This is new technology, and it has been built to protect the buyer and the seller.

With some vigilance and additional research you can still nab a great bargain over the coming weeks, but at the end of the day, I always live by the motto of: if the deal seems too good to be true, it probably is.

6 Fake Marketplace ads are posted online every minute.

Thu, 30 May 2024 19:24:46 GMT

Facebook Marketplace is an e-commerce paradise for convenient shopping and a scammer’s paradise for unsuspecting users.

Online marketplaces increased as one of the many effects of the recent Covid-19 pandemic, reflected in the accelerated migration of many face-to-face activities towards online environments. Online trading experienced significant growth during this time.

At the same time, the risks associated with these digital environments have increased. A telling example is during January – December 2022, In which ~300,000 reports of scams were made to the ACCC, so almost 6000 scam reports a week.

These cases involved the collection of personal data through online resources, phishing and targeting those who posted advertisements for the sale of objects through online platforms (marketplace) dedicated to buying and selling goods and services. (OLX)

There are various OLX platforms, including Gumtree, Craigslist, ETSY and the most dominant which is Facebook Marketplace.

Marketplaces integration within the Facebook platform allows users to sell, buy or rent effortlessly. These Facebook marketplace statistics we’ve gathered will shed some light on its performance.

Facebook Marketplace is a feature that allows users to buy and sell items directly through the Facebook app. It’s been around since October 2016, and has quickly become one of the most popular ways to buy and sell goods online.

According to the latest Facebook Marketplace statistics, over 1.1 billion Facebook users in 70 countries are now using Facebook Marketplace, which reportedly has 51.19% of the online market share for social commerce.

Some Key Facebook Marketplace Statistics

Facebook Marketplace reach 1.1 billion users per month in 2021.[1]
6 faked Facebook Marketplace ads posted every minute. *Source Business DIT
$26 billion in Facebook Marketplace revenue, an increase of 48 percent from last year.[1]
14% of people had made a purchase using Marketplace, as opposed to 6% for Craigslist. [2]
9% had been approached by a fake profile on Facebook Marketplace.[3]
17% people were scammed on Facebook Marketplace.[3]
From June to October 2021, Google searches for keywords ‘Facebook Marketplace scams’ climbed by 16%.[3]
Furniture, Kids toys, Vehicles, Tools are among the most popular items on Facebook marketplace.
Facebook Marketplace ads reach 562 million people.[4]

There is a very compelling feature that attracts sellers to sell used or second-hand goods on Facebook Marketplace, along with all transactions being free!

For example, you are selling a car, there are several platforms that specialise in vehicles, Carsales.com, Gumtree, Autotrader etc. However the cheapest listing on any of these sites starts at around $70 and goes up significantly if you want all of the Add-Ons, whereas you can sell the same car on Facebook Marketplace for no cost at all. It’s tailored to where you live and for the genuine buyers and sellers it works very well.

But with a reported 6 fake Facebook Marketplace ads posted globally every minute, you need to be very careful as these scammers are professional.

Scammers depend on fear tactics. Many scams cause you to drop your guard and, in a moment of panic, click dodgy links or reveal personal information such as date of birth, account numbers and passwords. Many Facebook scammers quickly try and get you to move onto SMS and then ask you for your PayID information.
Scammers often traffic in gift cards. If anyone asks for payments in gift cards, walk away fast—gift cards are often favoured by criminals because of their difficulty to trace.

As more Australians become aware of common scams, the level of sophistication – including tactics to build relationships and manipulate potential customers is increasing, as scammers find new ways to steal money.

The National Australia Bank (NAB) recently said it has seen an increase in PayID impersonation scams as Australian’s are facing the cost-of-living crunch turn to websites such as Facebook Marketplace or Gumtree, to sell their unwanted goods.

The scammers respond to the online listings offering to pay using PayID, an instant payment method that uses a person’s mobile number, email or ABN to send and receive money.

They then trick their victims into paying a fee to activate or upgrade their account, with a fake emails usually sent to the seller informing them of a problem with the “transaction”.

NAB Executive Group Investigations and Fraud Chris Sheehan said PayID impersonation is the latest scam gaining traction but the true number of similar schemes impacting the community is expected to be much higher given many aren’t reported.

“No one wants to try to sell their old couch, fridge, phone or pram and it inadvertently ends up costing them. Unfortunately, that’s what’s happening more and more when people try to sell items online,” Mr Sheehan said.

“Cyber criminals are sophisticated and we’re unfortunately now seeing them try to exploit PayID given on the whole, it isn’t as familiar to the community as other ways to send and receive money.”

You can easily avoid scammers by using SellSecurely.com to send or request payment.

SellSecurely.com stop scammers, as they won’t want to use the secure site for payment.

About the Author:

Rob Neely is the co-founder of S ecurely Group

Securely Group offers equal protection to all parties involved in transactions by using escrow and is regulated by the Australian Government agency Austrac.

Sellsecurely.com is the safest option for purchases made on platforms like Facebook Marketplace and Gumtree. It can be used on all kinds of purchases, including cars, digital products, motorcycles, farm equipment, boats and other high-value merchandise. Sell-securely.com can be used on services, too, such as consultants.

Source

1. https://s21.q4cdn.com/399680738/files/doc_financials/2021/Q1/FB-Q1-2021-Earnings-Call-Transcript.pdf

2. https://www.forrester.com/blogs/marketplaces-make-their-mark-in-the-channel/

3. https://www.glasgowlive.co.uk/whats-on/shopping/four-websites-youre-more-likely-22272308

4. https://www.facebook.com/business/marketplace

80% of all online scams targeting their customers originated from a Meta platforms.

Thu, 30 May 2024 19:17:09 GMT

The most popular fraud is to simply sell items that don’t exist using a fake Facebook account.

British bank TSB released a shocking statistic last month – 80% of all online scams targeting their customers originated from a Meta platform. According to their research, there are three key scams: purchase, impersonation and investment fraud.

These online scams use three of Meta’s most popular services to target victims: Facebook Marketplace, WhatsApp and Instagram.

Beware Facebook Marketplace

Facebook Marketplace has become an incredibly useful tool for people looking to buy and sell items. But with such a large potential audience, the website is also a magnet for scammers.

The most popular fraud is to simply sell items that don’t exist using a fake Facebook account.

The scammer accepts payment and then disappears with their victim’s money. According to TSB, 60% of all purchase fraud cases reported by their customers are because of Facebook Marketplace fraud.

Beware WhatsApp

By far the world’s most popular instant messaging app, WhatsApp has more than 2 billion users across the world. Or 2 billion potential victims of cybercrime.

The most popular, and effective WhatsApp fraud is known as an ‘impersonation scam’. Victims receive a message from someone pretending to be a friend or family member who needs money urgently to resolve an emergency, such as medical treatment, to pay an unexpected bill or some other immediate problem. If their victim sends money, the scammer simply disappears.

Beware Instagram

It is possible to make a fortune on the stock market – if you know what you are doing. Many scammers are now using Instagram to connect with potential victims who want to invest and make a profit.

Known as ‘money flipping’, scammers will advertise their low-cost investment expertise on Instagram. Victims are encouraged to make a bank transfer which the scammer will invest on their behalf – and major profits are guaranteed to follow. The problem is that once the transfer is made, the scammer disappears with the cash. TSB estimate that 67% of all investment fraud experienced by their customers is committed using Instagram.

How to stay safe

Meta’s platforms – Facebook Marketplace, WhatsApp and Instagram – are indispensable for most people. They could not stop using these services even if they wanted to. So instead, we need to be a bit smarter about how we use them.

In most cases, you can spot a scam by taking a few minutes to consider what you are seeing and asking yourself some simple questions:

Is the deal too good to be true? – If you see an item for sale online at an unusually low price, there’s a good chance it’s a scam. Contact the buyer and ask if you can see the item ‘in real life’ before making payment – if they refuse, they are probably a scammer.
Does my friend really need money? – Call your friend or family member to check if they are really in trouble before sending money. It is highly likely that your contacts are fine – and that the urgent message is just a scammer.
Should I trust this person? – Investments can be extremely risky, and giving money to people on Instagram is downright dangerous. Always carefully research your investment options before making bank transfers – and don’t forget to ask advice from a professional (like your bank) first.

It’s worth remembering that these tips also work for any online service – not just Meta.

And finally, if you want to be 100% certain of not being scammed use SellSecurely.com

The scam type that almost always goes under the radar

rob.neely@securely-app.com (Rob Neely) — Thu, 30 May 2024 06:54:43 GMT

The scam type that almost always goes under the radar

by Amy Sarcevic

Conning the average victim out of $20,000, the world of digital fraud is becoming increasingly costly, prompting the ACCC to call for a “ united front ” in tackling the issue earlier this year.

Much of the response so far has focused on big-ticket cases involving a high level of technical sophistication. While these measures are important, Rob Neely, Director of Sellsecurely.com says smaller, unsophisticated scams are going under the radar.

He claims a substantial portion of the $3billion worth of scam losses reported to the ACCC in 2022 involve small, “petty” fraud cases via virtual marketplaces. An even greater number of these may have failed to become known to the regulator, he warns.

“Our research tells us that scams involving the collection of deposits for online purchases that victims never receive are becoming extremely prevalent, Mr Neely said ahead of the Scams Summit .

“Essentially, a consumer is asked to cough up a small upfront sum to secure an item they want to purchase online, and it never shows up in the mail. Meanwhile, the perpetrator blocks all contact and becomes untraceable.”

According to Mr Neely’s research, these types of scams primarily affect men, who lose on average five times more than women, at $1277 per scam.

While they are inherently less harmful than major fraud cases, they represent an economy-wide issue that warrants more focus, he said.

“Of course, to individuals, they are not on the same par as being tricked out of your life savings. But they are still harming consumers, businesses and the broader economy,” he said.

Mr Neely says these scams are so easy to execute and get away with that they are attracting a different breed of perpetrator.

“People who weren’t criminals before now realise they can do 10 scams a day for $70 each and wind up on a $200k salary. It is such a low-risk, high-reward endeavour that even unlikely people get involved.

“It’s not financial whizzes or sophisticated gangs – it’s just regular people who know how to create a sense of urgency when executing a [perceived] ‘sale’.”

With some losses concerning this scam-type teetering between single and double figures, Mr Neely says they are less likely to be reported. Given their pettiness they may also be impossible to legislate against, he warned.

“I don’t see how police will get involved with a fraud involving $10. It’s implausible. This lack of consequence makes it all the more appealing for scammers to continue what they are doing on a broader scale.”

In place of police involvement, Mr Neely is advocating for fraud prevention budgets to be channelled into consumer education.

“Consumer awareness is such an essential piece in the scam prevention response, so it is both a surprise and concern that we have not already seen TV advertisements .

“We have such a large scam prevention team in government and an equally large budget, I find it hard to believe that we aren’t doing all we can to bring greater awareness to this issue. I personally think a big campaign, like we have already seen for driving under the influence of alcohol, is warranted for an issue of this breadth and depth.”

Thankfully, companies such as Sellsecurely.com are helping people to trade more safely online by collecting and delaying the release of funds for online purchases.

“We have an Air BnB-style platform, whereby the consumer pays us at the beginning of the sales cycle, and the seller only receives that payment when the consumer receives the product.

“It is like PayPal, but without the exploitation loophole, whereby buyers claim they never received a product that they actually did and become scammers themselves,” he said.

Talking more about his approach to scam prevention, his company’s recently completed research and his recommendations for a broader, industry-wide scam prevention response, Rob Neely will present at the upcoming Scams Summit .

This year’s event will be held 15-16 August at the PARKROYAL Darling Harbour, Sydney.

Australia's surge in scams reveals cost is far greater than financial losses.

Thu, 30 May 2024 06:49:31 GMT

Australia's surge in scams reveals cost is far greater than financial losses.

By Rowena Valeria Carpio, Thomson Reuters

Regulatory Intelligence Analysis

Speakers at the recent Scams Summit in Australia expressed a unified sentiment on several pressing concerns regarding the A$3.1 billion per-year problem of financial scams. These include the rise in financial scams driven by the surge in online marketplaces, as well as the shift to the New Payments Platform (NPP).

With the growth in NPP use, the faster settlement service (FSS) has further facilitated fraud due to its immediate nature, allowing fraudsters to move illicit funds instantly in a low-friction payments environment. Also crucial among these concerns were the need for greater government support to raise awareness of scams and the psychological impact on victims, a cost that may be unconsidered in many fraud conversations.

Rob Neely, founder and managing director of Sell Securely in Australia, made an urgent appeal to the government to revisit the 2022 scam report released by the Australian Competition and Consumer Commission (ACCC). There was a need to correlate it with other institutions’ findings, and issue an immediate call-to-action, he said.

In April 2023, the ACCC said Australians had reported A$3.1 billion in losses due to scams in the 2022 financial year. Research from Securely found this may be the tip of the iceberg.

“Our research findings told a completely different story. It found what the government didn’t know and that is, two in three Australians have been scammed and didn’t report it,” Neely said.

“So, it follows that the A$3.1 billion that they were talking about may actually be A$9.3 billion.”

To show the impact of A$9.3 billion within the Australian context, Neely compared it to the size of Qantas and furniture retailer Harvey Norman’s revenue. In relation to Australia’s GDP, the amount is “just under 1%.”

The potential scale of losses suggests that, at the very least, Australians are losing A$60 million per week to scams based on the A$3.1 billion figure. Neely said Australians could be losing A$178 million a week, according to Sell Securely’s data.

Amid these losses, the government committed A$86 million to crack down on scams.

Government engagement

Neely immediately sought an audience with Stephen Jones MP, assistant treasurer and minister for financial services, and the head of ACCC’s National Anti-Scam Centre (NASC), to align information from both sides. He sought to develop action steps that could close the gap between the amount and frequency of scams and the productive interventions from all sectors, led by the government.

None of Neely’s repeated attempts to hold a meeting with the minister or the head of NASC ever succeeded, however. He was once in a meeting with a representative of NASC and pointed out the agency’s lack of understanding of the magnitude of online scams, especially through Meta-owned companies, such as Facebook.

“What was alarming … they had no idea what was going on in F

Identity Fraud and the Rise of AI Bots:

Thu, 30 May 2024 06:49:29 GMT

Identity Fraud and the Rise of AI Bots:

Identity fraud has been a persistent threat for individuals and organizations for many years.

However, the emergence of artificial intelligence (AI) bots has brought about new challenges and risks in this realm.

This article delves into the topic of identity fraud and the rise of AI bots, while also examining the concept of bots learning from each other. By understanding these interconnected phenomena, we can gain valuable insights into the implications they have on security, privacy, and society.

Understanding Identity Fraud:

Identity fraud occurs when unauthorized individuals use someone else’s personal information for fraudulent purposes. Traditional methods include document theft, phishing, and hacking. However, advancements in technology have paved the way for new forms of identity fraud, including those facilitated by AI bots.

The Rise of AI Bots:

AI bots have become increasingly prevalent across various sectors, including customer service, social media, and e-commerce. These bots leverage machine learning algorithms to mimic human behaviour, engage in conversations, and perform tasks autonomously.

They can analyze vast amounts of data, generate original content, and adapt their behaviour based on user interactions.

The Risks of AI Bots in Identity Fraud:

AI bots pose unique risks in the realm of identity fraud.

They can scrape personal information from various sources, such as social media platforms and online databases, to create convincing fake profiles. These bots can engage in phishing attempts, manipulate individuals through social engineering techniques, and even automate the process of identity theft. The ability of AI bots to analyze patterns, imitate human speech, and learn from past experiences makes them formidable tools for identity thieves which I have covered in a previous article.

Challenges in Detecting AI Bot Identity Fraud:

Detecting identity fraud perpetrated by AI bots presents significant challenges. Unlike traditional methods, AI bots can adapt their behaviour to evade detection systems.

They can learn from their interactions and modify their tactics accordingly, making it difficult to distinguish them from genuine human interactions. Additionally, the rapid evolution of AI technology outpaces the development of detection methods, rendering traditional security measures less effective.

Bots Learning from Each Other:

In recent years, the concept of bot-to-bot learning has gained attention. This refers to the ability of AI bots to learn from each other’s interactions, experiences, and data. Through collaborative learning, bots can collectively improve their performance, knowledge, and capabilities.

Benefits of Bot-to-Bot Learning:

Bot-to-bot learning offers several benefits in various domains. In customer service, bots can share information and learn from each other, leading to more accurate and efficient responses to user queries.

In cybersecurity, bots can collaborate to identify emerging threats, share security measures, and enhance overall system resilience. Additionally, in fields such as e-commerce and recommendation systems, bot-to-bot learning can lead to more personalized and accurate suggestions, improving user experiences.

Ethical Considerations:

While bot-to-bot learning brings advantages, ethical considerations must be carefully addressed.

Bots learning from each other can propagate biases or engage in unethical behaviors if they learn from flawed or biased data.

It is essential to ensure transparency, accountability, and ethical guidelines in the development and deployment of AI bots to mitigate these risks.

Furthermore, the potential for malicious actors to exploit bot-to-bot learning for nefarious purposes calls for robust security measures and continuous monitoring.

Mitigating the Threat:

To combat identity fraud facilitated by AI bots, a multi-faceted approach is necessary.

Improved security measures, such as two-factor authentication, biometric identification, and advanced encryption, can enhance protection against unauthorized access.

In fact our company Securely™ has recently announced a raft of cutting edge updates to counter this threat to your security.

Additionally, govts, organizations and individuals must remain vigilant in safeguarding their and customers personal information, including being cautious about sharing sensitive data online and regularly monitoring their digital footprint. Implementing robust AI bot detection systems that utilize advanced algorithms, machine learning, and behavioural analysis can help identify and neutralize potential threats.

Conclusion:

As identity fraud continues to pose a significant risk to individuals and organizations, the emergence of AI bots has added a new layer of complexity to the issue. Staying informed about the latest trends and implementing comprehensive security measures are crucial steps towards mitigating the threats posed by identity fraud in the age of AI bots.

KYC: Are Biometrics the new frontier of digital identity...

Thu, 30 May 2024 06:49:27 GMT

We all know about Facial biometrics....... but did you know about Palm Vein Biometrics or ECG Biometrics? Lets take a deep dive into what's available.

This week I was privileged to be invited to attend roundtable luncheon presented by ConnectID and Ping Identity , with guest speakers David Birch International Keynote Speaker, Published Author, Global Advisor and Investor in Digital Financial Service, Brad Carr, Executive, Digital Governance, National Australia Bank, Andrew Black, Managing Director, ConnectID, Ashley Diffey, Vice President, Asia Pacific and Japan, Ping Identity and moderated by Mark Jones, Award-winning Technology and Business Journalist.

It was a roundtable of ideas that kicked off with the question of ‘where will we be in five years’?

Whilst the discussion proceeded under Chatham House Rules, it is fair to say that the outcome was given the void in leadership from most central governments (including our own) that we need to look at countries that have had success so far with biometrics including India with its ambitious Aadhaar program, Singapore with its SingPass, UAE and the USA that has utilized biometric technologies for border security and law enforcement purposes for some time now.

It was a fascinating two hours and I am sure it could have lasted all afternoon, however ultimately I believe the consensus was that collaboration was the only way forward, and indeed the 15 or so people that attended agreed.

My view is we cant wait for Government we just have to get on with it.

Interestingly some of the discussion cut across my wheelhouse of scam (fraud) mitigation, with one speaker noting that Meta platforms now accounted for 8 out of every 10 scams reported in the UK.

No surprise really given there are 1.6bn new ads placed on Facebook marketplace every month and it has been suggested elsewhere that 6 new scam ads are placed every minute on the Meta platforms.

On the trip back to Queensland it had me thinking how we can get in front of the curve at our company Sell Securely .

We are already integrating a cutting edge digital identification system that ConnectID are rolling out this year, but how how with the help of Ai can we be the most advanced platform of our type globally?

In my research I found that several advancements in biometrics have been made in recent years that i had no idea about.

Here are some of the current advances in biometric technology:

1. Behavioral Biometrics:

In addition to traditional physiological biometrics like fingerprints and iris scans, behavioral biometrics have gained attention. These include analyzing patterns such as keystroke dynamics, mouse movement, gait analysis, and voice recognition. Behavioral biometrics provide continuous authentication and can detect anomalies in real-time.

2. Facial Recognition:

Facial recognition technology has seen significant advancements. Deep learning algorithms and neural networks have improved accuracy and speed, enabling facial recognition to be used in various applications, including access control, surveillance, and user authentication.

3. Voice Recognition:

Voice biometrics have become more robust and accurate. Advances in machine learning and voice analysis techniques have made voice recognition a viable option for authentication and identity verification, particularly in call centers and voice assistants.

4. Palm Vein Recognition:

Palm vein recognition technology uses near-infrared light to capture the vein patterns within a person’s palm. It offers a high level of accuracy and security, and it is less affected by external factors such as dirt or aging compared to other biometric modalities.

5. Electrocardiogram (ECG) Biometrics:

ECG-based biometrics use the unique electrical signals of an individual’s heart to verify their identity. ECG sensors embedded in wearables or smartphones can capture and analyze these signals, providing a non-intrusive and continuous biometric authentication method.

6. DNA Biometrics:

DNA-based identification is a rapidly evolving field. Advances in DNA sequencing technologies and DNA analysis techniques have opened up possibilities for using DNA as a biometric identifier. However, ethical considerations and privacy concerns surrounding DNA data remain significant challenges.

7. Multimodal Biometrics:

Combining multiple biometric modalities, such as face and fingerprint, or iris and voice, can enhance accuracy and increase security. Multimodal biometric systems provide a more robust and reliable authentication mechanism by leveraging the strengths of different biometric traits.

8. Anti-Spoofing Techniques :

As biometric systems become more prevalent, so do attempts to spoof or deceive them. Anti-spoofing techniques, such as liveness detection, are being developed to detect and prevent spoofing attacks. These techniques can distinguish between live and fake biometric samples, ensuring the integrity of the biometric authentication process.

9. Mobile Biometrics:

The integration of biometric sensors into smartphones and other mobile devices has made biometrics more accessible and user-friendly. Mobile biometrics enable convenient and secure authentication for various applications, including mobile payments and mobile banking.

10. Privacy-Preserving Biometrics:

Researchers are actively working on techniques that allow biometric data to be processed and matched without compromising privacy. Privacy-preserving biometric methods, such as secure enclaves, homomorphic encryption, and federated learning, aim to protect users’ sensitive biometric information while still enabling efficient authentication.

These are just a few examples of the current advances in biometrics.

In finishing this piece the field of biometrics is continuously evolving, driven by advancements in technology, machine learning, and data analytics, with a focus on improving accuracy, usability, and security.

So where will we be in five years?

I cant even imagine, however I know that we began our adaption pivot this morning at 10am.

secgroup-1

Securely Announces $6m(USD) Series A - Begins Mid May.

Best Startup Innovation in Berlin

Noosa based Securely Group takes MPE 2025 by storm – named Best Startup Innovation in Berlin Germany!

Securely Group wins US Fintech Award

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Finalist at the prestigious MPE Awards in Berlin

Exciting News!

Excited to be Finalists at the ARN Innovation Awards 2024

Entrepreneur of the Year

Why This Recognition Matters

The Entrepreneurial Journey

A Team Effort

Looking Ahead

Securely Group Targets ASX Listing and Nasdaq Potential, Open to 10%-15% Stake Sale

Sound and Securely - Courier Mail

Securely Group has been invited to attend Sunshine Coasts premier three-day business festival Wednesday 31st July and Thursday 1st August TAFE Mooloolaba Campus.

Securely Group to Launch $2M Capital Raise at Venture & Capital Conference in Sydney

Securely Group Invited to Join Austrade India Fintech Trade Mission 2024

Cough-up Named Finalist for Startup Daily Best in Tech Awards.

Securely Group Named Finalist for Pay360 Awards 2024 in Best Open Banking/A2A Initiative Category

Securely's commitment to pioneering innovation

The magic of Biometric Tokens.

Imagine it’s like having a magical key that only works for you because it recognizes something special about you, and it keeps your stuff safe.

Here’s how AI can use these tokens to ensure that sensitive biometric data is not stored centrally:

“By converting biometric information into cryptographic tokens and decentralizing storage, AI significantly improves the security and privacy of biometric authentication systems.” Rob Neely.

Biometric tokens are being increasingly utilized in the banking industry to enhance security, streamline processes, and improve the overall customer experience.

Fashion Scams and EOFY Sales

6 Fake Marketplace ads are posted online every minute.

Facebook Marketplace is an e-commerce paradise for convenient shopping and a scammer’s paradise for unsuspecting users.

There is a very compelling feature that attracts sellers to sell used or second-hand goods on Facebook Marketplace, along with all transactions being free!

You can easily avoid scammers by using SellSecurely.com to send or request payment.

SellSecurely.com stop scammers, as they won’t want to use the secure site for payment.

80% of all online scams targeting their customers originated from a Meta platforms.

The most popular fraud is to simply sell items that don’t exist using a fake Facebook account.

The scam type that almost always goes under the radar

The scam type that almost always goes under the radar

﻿

Australia's surge in scams reveals cost is far greater than financial losses.

Australia's surge in scams reveals cost is far greater than financial losses.

By Rowena Valeria Carpio, Thomson Reuters

Government engagement

Identity Fraud and the Rise of AI Bots:

Identity Fraud and the Rise of AI Bots:

Understanding Identity Fraud:

The Rise of AI Bots:

The Risks of AI Bots in Identity Fraud:

Challenges in Detecting AI Bot Identity Fraud:

Bots Learning from Each Other:

Benefits of Bot-to-Bot Learning:

Ethical Considerations:

Mitigating the Threat:

Conclusion:

KYC: Are Biometrics the new frontier of digital identity...

We all know about Facial biometrics....... but did you know about Palm Vein Biometrics or ECG Biometrics? Lets take a deep dive into what's available.